Tried & True Wine
The goal for this wine branding is to achieve an upscale, chic, elegant, and bold look. Through the brand, I wanted to express that it can be trusted and can always be someone’s go-to wine for any occasion. I chose to emphasize the ampersand with a motif to further express the trustworthiness and elegance of the brand. When researching and exploring the various types and styles of ampersands I chose one that would convey sophisticated qualities.